ABOUT US
WELCOME TO RODEO
Howdy y'all! We're so glad you found us!
Since 2017, we’ve been creating, decorating and delivering great tasting doughnuts!
We started life as a Doughnut Time UK franchise and in 2024 decided to spread our wings to fly solo as Rodeo.
Find out more about our doughnut journey below.
Are Rodeo Doughnuts the same as Doughnut Time?
In September 2024, we decided to move away from our franchise with Doughnut Time and take full control of our doughnuts. This gave us three months to build a brand from scratch and create a new identity for our fabulous doughnuts. On 1st January 2025, after months of hard work, Rodeo launched.
It was some journey - in September 2024, all we had was a name and three months to make it happen, then Herman Scheer stepped in to help us.
The branding journey with Herman Scheer:
In September 2024, we asked Herman Scheer (an agency based in California) to create the Rodeo brand. Multiple meetings, workshops and questionnaires followed before we landed on a concept.
We documented the whole journey, including what Rodeo could have looked like if we took the branding in a different direction! It’s really cool, just saying. Check it out:
RODEO LAUNCHES
On 1st January 2025, we were ready to roll and launch Rodeo to the world.
All our stores were painted cream, packaging arrived just in the nick of time, and overnight on New Year's Eve, new store signage was installed - we were ready to reveal three months of hard work to the world and introduce Rodeo Doughnuts.
Dream team, dream doughnuts
With the same incredible team and delicious recipes, the only change was our name!
As a business we finally have full control of where we want to go and we’re grateful you’ve come along for the ride.
looking ahead
First and foremost we make awesome doughnuts and that will never change. We also want to become your one stop shop for all things baked goods, like cookies and brownies, with a long term goal to serve coffee, matcha and more across all Rodeo stores.
Eyes peeled because we’re expanding & opening more stores across the UK - there might be a store opening near you!
We cannot wait to take you along for the ride. So kick up your boots and stay a while, the trail ahead is going to be a good one.
LONESOME NO MORE
Let's go on this journey together: